A dynamic service quality cost model with word-of-mouth advertising

Advertising and Quality-Dependent Word-of-Mouth in a Contagion Sales Model

Resolving service quality uncertainty through word-of-mouth communication

People use various information sources to resolve service quality uncertainty. This paper focuses on word-of-mouth communication among mothers. We conduct a survey of mothers with children in kindergarten to determine whether they use information from their friends on the choice of kindergartens and children’s clinics. We identify the factors that influence mothers’ word-of-mouth communication....

The effect of systems interaction possibility of electronic word of mouth advertising and E_ quality on E_ loyalty with the moderating role of decision support satisfaction

Internet revolution and ICT have changed the world and access to information and communication of the people with each other is possible more than past. In this new environment, relying on E-word of mouth communication could be a way to achieve a competitive advantage. Given the pervasive role of new technologies in Service industry as well as importance of customer loyalty in the insurance ind...

Advertising and word of mouth in tourism, a simulation study

This paper seeks to model the effect of word of mouth (WOM) on travel behavior. In particular it seeks to examine the effect of social networks on WOM amongst a population in the origin prior to travel. In this paper the effect of WOM is compared to that of paid advertising (ADV). In other words we simulate a situation in which a tourism operator (a hotel manager for example) wishes to understa...

A Framework for Identification The Effective Factors In Accepting The Accepting The Electronic Word Of Mouth Advertising In Instagram

Nowadays, people rely mostly on the information gathered through word of mouth regarding the purchase of products of using services. On the other hand, due to the expansion of social networks among people and its daily usage in society, these advertisements are mostly published in social networks. However, not all these advertisements are accepted by the audiences. Therefore, the aim of this st...